Burnley based, +24 has been appointed by golf mental performance coaching firm, Underpin Sports to transform its brand identity and website.

The agency, which specialises in providing marketing, software and technical solutions to brands across the UK, is developing the new-look site to promote Underpin’s corporate proposition and keep users up-to-date with player news, business milestones and reinforce the benefits of mental performance coaching in elite-level golf.

+24 will also be redesigning Underpin’s brand assets to equip the company with the necessary tools to strengthen its presence and communicate the many benefits it offers to both golf and corporate audiences.

Underpin provides direct support to over 20 leading amateur and professional golfers across the globe, including Freddie Kjettrup who rose to 15th in the World Amateur golf rankings last year and is set to turn professional in May 2024.

It also offers extensive corporate networking and event opportunities via its 72 Club, which includes firms such as Blacks Solicitors, Sagars and ProAktive Insurance. Each 72 Club member helps fund the mental performance coaching that Underpin provides to its portfolio of players, to help them achieve their full potential and succeed at the very highest level of the professional game.

David Walker, +24 managing director, said: “We’re thrilled to tee off our partnership with Underpin and provide both a brand identity and website which accurately reflects its core aim of unlocking higher performance amongst elite amateur and professional golfers competing across the globe.

“At +24, we create transformational growth for our clients, which aligns perfectly with Underpin’s values of unlocking higher performance. Collaborating with Underpin provides us with an exciting opportunity to showcase our expertise, as well as elevating the brand’s presence amongst golf and corporate audiences. The business is on a mission to help golfers compete mentally at the very top of the game and we can’t wait to be a part of that journey.”

Stewart Clough, managing director for Underpin Sports, added: “+24’s branding creative and webdevelopment experience and expertise really stood out and will play a key role as we look to continue to expand the businesses, grow our player portfolio and partner with more business across all sectors.

“The agency has come on board at a vital time as it can really help us shape a brand which reflects the core aims of the business and the way that we want to position ourselves in the industry.”

Our Members